Nike Running- Cafe Volt
Agency: Something Special StudiosRole: Production Coordinator
Team: Jordan Stanton, Xena Brar, Amanda Contrada, Daniella Miles, Joaquin Bartra, Jonathan Katav, Gabriel Melcher, Benson Rouge, Lauren Preble, Max Munch, Ethan O’Grady, Stefania Curto
The Nike Pegasus 41 combines Air Zoom and ReactX to provide runners with over 13 percent more energy return than the Pegasus 40. Nike came to us wanting to illustrate that innovation while also giving back to New Yorkers and runners, two audiences known for being energy givers themselves.
The result was Café Volt—a community coffee shop powering NYC with free coffee. Playing off the belief that the more you run in Pegasus, the more it gives you, we devised a way to hand out free coffee with a ‘the more you give, the more you get’ twist. Runners with proof of recent running miles in the Nike Run Club or Strava apps received a ticket for a free specialty coffee, while everyone else received a small coffee or espresso.
Café Volt opened to the public on Global Running Day and remained open throughout the weekend. It offered energy in the form of coffee, community runs, exclusive merch, and first access to the Pegasus 41.
The result was Café Volt—a community coffee shop powering NYC with free coffee. Playing off the belief that the more you run in Pegasus, the more it gives you, we devised a way to hand out free coffee with a ‘the more you give, the more you get’ twist. Runners with proof of recent running miles in the Nike Run Club or Strava apps received a ticket for a free specialty coffee, while everyone else received a small coffee or espresso.
Café Volt opened to the public on Global Running Day and remained open throughout the weekend. It offered energy in the form of coffee, community runs, exclusive merch, and first access to the Pegasus 41.
SSS led the spatial design of the shop, transforming an existing retail establishment into a volted-out, energetic and elevated café. Inside the café was a product display area highlighting the Pegasus 41 benefits, inviting runners to try on the future of Nike Running.