Nike Running — The After Party
Agency: Something Special Studios
Role: Associate Producer
Team: Tai Coombs, Xena Brar, Joaquin Bartra,Utkan Dora Öncül,Gabriel Melcher, Diego Funken, Lauren Preble, Max Munch, Venice Gordon
An after-party fit to celebrate NYC marathoners’ collective victory. The NYC Marathon is renowned as one of the toughest marathons in the world, a race that separates true winners from the rest. This year, Nike set out to spotlight the runners and the city itself—an emblem of victory. They tasked us with creating the after-party of after-parties, one worthy of the marathon’s iconic status. The result was a party celebrating not only the race and finishers, but also the community and culture that fuel it.
Our approach was to take over a dramatic NYC venue, designing and executing a party for the ages—pulling in youthful energy and culture as only Nike can. The spatial design included a mesmerizing entrance with a light installation and a dramatic reveal of the city skyline—a nod to the course itself.
Our approach was to take over a dramatic NYC venue, designing and executing a party for the ages—pulling in youthful energy and culture as only Nike can. The spatial design included a mesmerizing entrance with a light installation and a dramatic reveal of the city skyline—a nod to the course itself.
With over 1,000 attendees, this was more than a party—it was a night embodying NYC’s relentless drive for victory and Nike’s unwavering support for athletes at every mile.
Inside, design elements such as neon lights, bold typography, and cityscape textures reflected NYC’s energy. Marathon-inspired phrases celebrating individual and collective triumphs covered the walls. SSS also designed a stage that was the focal point of the evening, featuring several DJ sets throughout the night and moments of recognition for the runners.
Inside, design elements such as neon lights, bold typography, and cityscape textures reflected NYC’s energy. Marathon-inspired phrases celebrating individual and collective triumphs covered the walls. SSS also designed a stage that was the focal point of the evening, featuring several DJ sets throughout the night and moments of recognition for the runners.