On Running x Penn Relays
Agency: Harbinger Creative Role: Experiential Producer
Team: Alexandra Hitchcock, Xena Brar, Brett Savaglio, Ryker Allen, Alexander Shebesta, Fletcher Nightwine, Spencer Taylor
Fabrication Partner: Object
Penn Relays is the largest track and field meet in the country. A tradition that belongs to the athletes.
@On didn’t want to impose on that. Didn’t want to be another brand showing up and inserting itself into something it hadn’t earned. So we built something useful.
The structures themselves were designed like a gym. Bars to hang from, surfaces to stretch against, places to rest between heats. Built to be used.
Inside, a pop-up where athletes could find the gear they needed to train. A style bar for nails and hair, a tradition in the sport. Space to stretch, to rest, to hang out between heats.
We wanted to give them somewhere to be themselves. They did the rest.
@On didn’t want to impose on that. Didn’t want to be another brand showing up and inserting itself into something it hadn’t earned. So we built something useful.
The structures themselves were designed like a gym. Bars to hang from, surfaces to stretch against, places to rest between heats. Built to be used.
Inside, a pop-up where athletes could find the gear they needed to train. A style bar for nails and hair, a tradition in the sport. Space to stretch, to rest, to hang out between heats.
We wanted to give them somewhere to be themselves. They did the rest.
