Nike — SNKRS Showcase Ep 3
Agency: Something Special StudiosRole: Associate Producer
Team: Hillary Tribett, Morgan Griffin, Xena Brar, Joaquin Bartra, Gabriel Melcher, Utkan Dora Öncül, Drew Vogelsang, Hayden Sahil
SNKRS Showcase is a SNKRS live-streaming series that SSS co-created with Nike to offer exclusive first looks at upcoming product drops.
For its third episode, filmed at Nike’s headquarters in Beaverton, Oregon, we offered an exciting preview of Nike's Spring/Summer 2025 collection, evolving the showcase to focus not only on footwear but also on Nike apparel.
SSS created a familiar but fresh set design and show cadence focused on heroing the soon-to-be-released products and their stories. We also brought back a familiar face— host Brandon 'Jinx' Jenkins—and featured three guests from Nike’s design world: Materials Design Director Mayra Chan, FW Product Director Thomasin Hummerstone, and Global Expert Product Line Manager Alice Santos.
For its third episode, filmed at Nike’s headquarters in Beaverton, Oregon, we offered an exciting preview of Nike's Spring/Summer 2025 collection, evolving the showcase to focus not only on footwear but also on Nike apparel.
SSS created a familiar but fresh set design and show cadence focused on heroing the soon-to-be-released products and their stories. We also brought back a familiar face— host Brandon 'Jinx' Jenkins—and featured three guests from Nike’s design world: Materials Design Director Mayra Chan, FW Product Director Thomasin Hummerstone, and Global Expert Product Line Manager Alice Santos.
Over 180,000 live viewers tuned in for this showcase, which premiered 20 new products across Women's Sportswear, Cult Classics, SB, Outdoors, Air Max, and more.